The Benefits of EcoVero™ Viscose

At Melyr, sustainability isn’t just a buzzword — it’s a responsibility. We believe clothes should be made with care: for your body, for the people who make them, and for the world we all share. That’s why we aim to use fabrics that are part of a bigger commitment to mindful production and long-lasting quality.

One of our go-to fibres? EcoVero™ viscose — a fabric that ticks all the boxes: low impact, ultra-wearable, and made for grown-up style. Let’s take a closer look at why it’s become a favourite at Melyr (and why we think you’ll love it too).

First, What Is Viscose?

Viscose is a semi-natural fabric made from wood pulp — often described as a plant-based alternative to silk. It’s breathable, soft, and has a beautiful drape that flatters your body, not clings to it. But traditional viscose has a dark side: the production process can be chemically intense and not always kind to the environment.

Enter: EcoVero™.

So What Makes EcoVero™ Special?

EcoVero™ is a next-gen version of viscose, created by Lenzing — a company leading the way in sustainable fabric innovation. Here’s what sets it apart:

✅ Lower Impact on the Environment

EcoVero™ uses up to 50% less water and emissions than traditional viscose. The wood pulp is sourced from responsibly managed forests, and the production process is cleaner and more transparent. It’s certified by the EU Ecolabel, which means it meets high environmental standards from raw material to finished fibre.

✅ Soft, Breathable & Body-Friendly

This isn’t stiff, crunchy “eco” fabric. EcoVero™ is fluid, soft, and kind to skin. It breathes beautifully — which, if you’re navigating fluctuating hormones or hot flushes, you’ll know is a big deal. It moves with you, not against you.

✅ Flattering Without the Fuss

It has that elusive balance: the polish of silk, the comfort of cotton. It drapes beautifully across grown-up curves, skims in all the right places, and feels elevated enough for work or weekend — no tugging, no clinging, no overheating.

Style with a Conscience

Choosing EcoVero™ isn’t just about how it feels (though that’s a big part of it). It’s about dressing in a way that aligns with your values — mindful, intentional, and future-facing.

At Melyr, we don’t believe in throwaway fashion. We design clothes to last — through washes, through wear, through seasons and stages of life. EcoVero™ helps us do that, beautifully.

P.S. Once you wear EcoVero™, it’s hard to go back.